Notes

Occasional writing.

Once a month or so, a proper piece on building software, getting it found, and running a small studio in the age of AI — the honest version, not the LinkedIn version.

First posts are on the way.

The blog lives here soon. A few of the things worth writing about:

How Penguinhops finds flights the big engines miss

The idea, the scraping, and the SEO behind a lean travel tool.

Building products solo (well, almost) in 2026

What one owner plus AI and a few freelancers can actually ship now.

The lighthouse-in-the-desert problem

Why getting software used is harder than building it — and what helps.

Knowing when to stop

Notes from the experiments I shelved, and what they were worth.

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