Work
Things we've built.
A studio is only as good as what it ships. Here's a selection. Some are live and used every day, some were experiments we learned a great deal from. We try to stay honest about which was which.
Penguinhops
A flight-search tool that finds cheap multi-stop routes by combining separate one-way tickets across airlines: the kind of itinerary the big engines simply don't show you.
Built with Python scrapers that gather fares offline and a fast, lightweight PHP front end that serves pre-computed routes. It's live, used by real travellers, and got a genuinely warm response from the flight-deals community online.
Selected earlier work
Two decades of shipping.
A studio doesn't appear overnight. Along the way there have been products that made money, products that taught lessons, and a lot of software built quietly for other people.
PairFactory
A matchmaking experiment that arranged introductions and used structured feedback afterwards to make the next round better. People liked the idea; we paused it on the hard operational questions rather than pretend they were solved. A good lesson in where product thinking meets the messy real world.
Automated review analysis
A system that read and summarised product reviews to help buyers decide. We built it before large language models made that kind of thing commonplace. We got it working well, then made the honest call to move on once the ground shifted. Knowing when to stop is its own skill.
IQBattle
A paid online IQ test that ran mainly in South-East Europe. We grew it by pairing low-cost advertising with payment methods that actually fit the region at the time, and a friendly country-versus-country leaderboard gave people a reason to share it. Tens of thousands of people completed the test, and it even made it into a few newspapers. It ran profitably for a good while, kept going on search traffic after that, and taught us early lessons in unit economics and in reaching an audience others overlooked.
We retired it in 2018, when GDPR turned all the personal data it had collected into more risk than it was worth.
Custom software for clients
Since 2006 we've built websites, web apps and desktop software for other businesses, often bringing in trusted freelance specialists for the right pieces. A few hundred projects so far, a lot of them repeat work for the same clients. Some were under NDA and most were private, so we won't name names, but they've included an app built on Betfair's betting-exchange API, audio-processing software, log-monitoring and alerting software, a .NET rewrite of a company's older software, a fair number of web scrapers, and more search-marketing tools than we can count.
How our small business software development works →
Want your project on this page?
Tell us what you're trying to build. We take on a few each year, the ones where we think we can genuinely help.